Performitiv logomark

White Paper: Creating a Measurement Culture


“Culture eats strategy for breakfast”, was a phrase originated by management guru Peter Drucker. It is not just a phrase, but it is a reality for many organizations, especially those looking to drive measurement into their business decision-making.

This is not to say that a measurement strategy is not important, but a measurement culture will embrace and empower the strategy and a lack of a culture will doom it to failure or an administrative exercise. This document will share our thoughts on the characteristics needed to create and sustain a culture that uses metrics and data to drive decisions.